Privacy policy
PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from matriarchathletics.com (the "Site").
PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse, we also collect information about individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as "Device Information."
We collect Device Information using the following technologies:
-
"Cookies" are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
-
"Log files" track actions occurring on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
-
"Web beacons," "tags," and "pixels" are electronic files used to record information about your browsing behavior.
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as "Order Information."
When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION? We use Order Information to fulfill orders placed through the Site (including processing payments, arranging shipping, and providing invoices and/or order confirmations). We also use this information to:
-
Communicate with you
-
Screen orders for potential risk or fraud
-
Provide you with information or advertising relating to our products or services, in line with preferences you've shared
We use Device Information to help screen for potential risk and fraud (particularly your IP address) and to improve and optimize the Site (e.g., analytics on browsing behavior and marketing effectiveness).
SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use it as described above. For example:
-
We use Shopify to power our online store. You can read about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
-
We use Google Analytics to understand how customers use the Site. Learn how Google uses your information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.
BEHAVIOURAL ADVERTISING We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s ("NAI") page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising via:
You may also opt out through the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS If you are a European resident, you have the right to access personal information we hold about you and to request correction, update, or deletion. To exercise this right, contact us using the information below.
If you are a European resident, please note that we process your information to fulfill contracts we might have with you (e.g., when you make an order), or otherwise to pursue our legitimate business interests. Your information may also be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION When you place an order, we will maintain your Order Information for our records unless and until you request deletion.
CHANGES We may update this privacy policy occasionally to reflect changes to our practices or for legal, regulatory, or operational reasons.
CONTACT US For more information about our privacy practices, questions, or complaints, please contact us at support@matriarchathletics.com.